Trademark - word, mark, symbol, name, device, or any combination of these that
are used in conjunction with goods (under certain circumstances this
can include color and packaging configuration) to identify the source
of the goods.
Service Mark - same as trademarks, but used in conjunction with services instead
Certification Mark - used in conjunction with either goods or services to indicate
regional origin, type of material, or certification of testing lab.
Collective Mark - used by an association of people on either goods or services to
Trade Name (not a trademark) - though commonly confused with trademarks,
trade names are used to distinguish business
entities and identify the business.