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The rightful owner of a trademark or service mark can prohibit others from using the same mark or another mark which is so similar in sound, meaning or appearance that it would be likely to lead to confusion, mistake or an incorrect association with the trademark owner among customers of the product or services in connection with which the mark is used. Although actual confusion is not required to establish trademark infringement, evidence of customers confusing the owner's products or services with those of another company, or vice-versa, is very strong evidence of a likelihood of confusion. Any evidence of actual confusion with one of your trademarks should be accurately documented so that, if necessary, the customer can be contacted later to establish proof of actual confusion. If there is likelihood of confusion, the trademark owner may be able to go to court and obtain a temporary restraining order and preliminary injunction preventing the other company for continuing to use their confusingly similar trademark. In addition, the trademark owner may be able to obtain damages, such as lost sales. In certain circumstances, the court can order treble damages and attorneys’ fees for intentional infringement and destruction of the infringing goods.
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